Juan (John) Tubert
Bio · updated
Juan Tubert is the Chief Technology Officer at Tombras, where he has served since April 2022 as the agency’s first-ever CTO. Prior to Tombras, Juan spent 17 years at R/GA, where he led the U.S. technology team and played a pivotal role in expanding the agency’s global footprint by co-founding R/GA Buenos Aires and launching its near-shoring practice in Argentina.
He was instrumental in developing a new model of collaboration with major tech clients, embedding cross-functional teams to support companies like Google and Airbnb from within. Over the years, Juan also led the tech practice at R/GA San Francisco before returning to the New York headquarters in 2020.
Juan’s career is marked by numerous award-winning initiatives, including the Cannes Grand Prix-winning PayWithaTweet and the Grand Andy-recognized Nike+. Most recently, in 2025, he helped lead Tombras to win a Clio AI Specialty Award (Presented by Google) for their groundbreaking campaign for PODS.
In addition to his hands-on work, Juan is a recognized thought leader in artificial intelligence, having written articles for industry publications and spoken at global conferences including SXSW in Austin and El Ojo de Iberoamérica in Buenos Aires.