AdAi keynote speaker Sept 24, 2024

I gave a keynote at AdAi in September 2024, covered by DailyDOOH.

Rather than talk about AI in the abstract, I walked through work. Deepfaking a room of vegans into appearing to praise meat, as a public service announcement about how easily video can be manipulated. Using generative tools to develop branding for the Argentine winery Dante Robino. The through line was that none of these were technology demonstrations. Each one started from something a brand actually needed to say, and the technology was chosen afterwards.