Award-Winning Alexa Skill: Game Marketing Innovation

At R/GA we built Alexios, The Spartan Assistant, an Alexa skill for Ubisoft’s Assassin’s Creed Odyssey that let players talk to a Spartan. Campaign covered it at launch, and it was nominated at the 2019 Webby Awards.

Voice was the interesting constraint. A game character has a personality players already know, and a voice assistant gives you no screen to fall back on, so everything has to be carried by writing and timing. It is the most enjoyable kind of technical problem: narrow, unforgiving, and obvious when you get it wrong. I took the AWS Alexa Skill Builder certification not long after.