Jury member for El Ojo de Iberoamérica 2026

El Ojo de Iberoamérica invited me onto the jury for its 29th edition, judging El Ojo Innovation and Best Local Idea. Innovation recognizes ideas that explore new territories, technologies, formats and solutions. Voting runs from October 19 to 31, in two or three rounds depending on the award, until each category has its metals. The presidents of each award then meet in Buenos Aires in November to choose the Grand Prix, at a festival that runs November 11 to 13.

It is a return to a stage I know: last year I spoke at El Ojo about using AI to build a more efficient agency. Judging is the other side of that conversation. It sits alongside my work on the juries of the Webby Awards, the AICP Awards and The FWA.