Steak-umm Freezer Flag: Smart Kitchen Innovation
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The Freezer Flag is a light-activated pole that helps you find things in a full freezer. Open the door, light hits the sensor, and the flag rises with an LED and a beeper so the box announces itself instead of disappearing under a bag of peas. We made it at Tombras for Steak-umm and launched it for National Frozen Food Day, with an infomercial-style spot running across Steak-umm’s social channels.
It is a small piece of hardware built around a genuine domestic annoyance, which is usually where the good ones start. Ad Age covered it, and it sits alongside the other Steak-umm work we have done, including the anti-misinformation campaign.
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Juan (John) Tubert is Chief Technology Officer at Tombras.