Google Gemini AI Campaign for Pods Storage

This is an ad Google made to promote Gemini. They asked us to take part after the PODS campaign landed, so it is me on camera as CTO of Tombras explaining how the moving billboard worked, cut against footage of the truck moving through New York.

The part worth recording is who is selling what. We built the campaign; Google used it to sell Gemini. Being the proof point in someone else’s advertising is a different thing from a case study you write about yourself, and it is a better signal, because nobody puts your work in their own ad unless it actually worked. What the campaign was, what it produced and the engineering behind it are on the Ad Age write up.