Emotional AI: Human-Centered Technology Design

Communication Arts ran a column on how agencies were using AI for emotional resonance rather than pure efficiency, and quoted me on the workshop I was running at R/GA to teach creatives how the technology actually worked.

The reasoning was simple. Creatives cannot pitch what they do not understand, and technologists cannot brief what they cannot explain. Closing that gap is most of the job, and I was described in the piece as senior vice president of technology, which was the role at the time.