Meataversity
Decentraland
experience
Plays muted. Use the player controls for sound.
The Meataversity of Steak-umm was a campus we built in Decentraland, launched in November 2022 ahead of the US midterms. Visitors could attend a Misinformation 101 lecture, take a quiz, earn an NFT diploma, pick up free Steak-umm in the cafeteria and collect wearables from the bookstore. We worked with Dr Eric Haley of the University of Tennessee’s Tombras School of Advertising and Public Relations on the curriculum.
Decentraland runs in a browser with no headset, which was deliberate. A campaign about misinformation that only reaches people who already own VR gear is not reaching anyone who needs it.
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Juan (John) Tubert is Chief Technology Officer at Tombras.