Creatividad y tecnología unidas para innovar

LatinSpots interviewed me about TombrasNiña and how creativity and technology work together in practice.

The honest answer is that they only work together when the technologists are in the room early. Handing a finished idea to a technical team and asking whether it is possible produces a much smaller set of ideas than having both in the conversation from the start. That is the argument I later took to El Ojo.