Juan Tubert, CTO @ Tombras
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INTERVIEW

Creativity, Media, Technology and AI: Tombras' Evolution from Buenos Aires

latinspots.comJune 2026Page updated
Creativity, Media, Technology and AI: Tombras' Evolution from Buenos Aires
Read the interview in Latinspots

LatinSpots interviewed Natalia Verri, our CMO, and me about how Tombras has evolved across creativity, media, technology and AI, seen from Buenos Aires.

The Buenos Aires vantage point is the interesting part. Since the Niña acquisition, a meaningful amount of the agency’s creative and technical work happens in Latin America rather than being exported to it.