Spoke about Creativity and AI (using MCPs and AI personas) at a Los Angeles-based private equity firm

Paul Caiozzo, our Chief Creative Officer, and I gave a talk called Creative Intelligence to a Los Angeles private equity firm. Rather than describe an AI led creative process we ran one in front of the room.

The frame was a line of Paul’s: AI agents will not replace all marketers, they will replace the hours that keep the brilliant ones from being brilliant. We walked the actual loop, brief to concept to consumer testing to execution, with Model Context Protocol connecting the agents to real tools and data, and a synthetic focus group of AI personas standing in for early reaction. The worked example took an avocado oil brand from a pile of documents to a single strategic line. The humans still set the filters: what is the most provocative thing we can say, and how do we say it in a way nobody has seen.